Data Enrichment

HubSpot Breeze Intelligence: Pricing, Credits and Limits

Pratik Dani
Pratik Dani
·23 min read
A CRM contact card next to a credit meter dial that drains as a website visitor icon converts into a company profile card

Disclosure: Datamagnet publishes this article. HubSpot's product capabilities and pricing described below are based on HubSpot's own public documentation and legal pricing catalog, retrieved 2026-09-25.

HubSpot Breeze Intelligence: Pricing, Credits and Limits

Breeze Intelligence is Clearbit, rebuilt inside HubSpot. HubSpot bought Clearbit in November 2023 and relaunched its enrichment and visitor-identification features under the Breeze name in September 2024 (HubSpot company news, 2024). It now runs on HubSpot's unified credit system, and how those credits get spent isn't obvious until you're already using it.

TL;DR

  • Breeze Intelligence runs on HubSpot Credits at $0.01 each (HubSpot Knowledge Base, retrieved 2026-09-25). Basic data enrichment doesn't consume credits - Buyer Intent (visitor identification) does.
  • Tracking one company with Buying Intent signals costs 10 credits ($0.10) per month; monitoring a custom signal (beta) runs 50 credits/month (HubSpot Products & Services Catalog, retrieved 2026-09-25).
  • Monthly credit allotments scale by tier: 500 (Starter), 3,000 (Professional), 5,000 (Enterprise) on most Hubs - which caps a Starter account at roughly 50 tracked companies before credits run out.
  • Buyer Intent identifies companies visiting your site via reverse-IP lookup, not named individuals - HubSpot's own materials don't claim to surface personal emails or direct-dial phone numbers for anonymous visitors.
  • Standalone enrichment APIs like Coresignal price as low as $0.03-$0.196 per record (Coresignal pricing docs, retrieved 2026-09-25), which can undercut a Buyer Intent-heavy HubSpot workflow at volume.

A CRM contact card next to a credit meter dial that drains as a website visitor icon converts into a company profile card

What Is HubSpot Breeze Intelligence, and Is It Really Clearbit?

Yes - Breeze Intelligence is the Clearbit product line, relaunched under HubSpot's brand. HubSpot's November 2023 acquisition filing describes Clearbit as serving over 400,000 users with data on 20 million companies and 500 million decision-makers at the time of the deal (HubSpot SEC Form 8-K, Nov. 1, 2023). By September 2024, HubSpot had folded Clearbit's enrichment and intent-detection capabilities into a native feature called Breeze Intelligence, entering public beta at that year's INBOUND conference.

Citation capsule: HubSpot's own acquisition filing confirms Clearbit had 400,000+ users and coverage of 20 million companies before the deal closed in November 2023 (SEC Form 8-K, 2023). Less than a year later, that same technology reappeared as a native HubSpot feature - not a separate product you buy from a separate vendor.

Breeze Intelligence bundles two capabilities: data enrichment (firmographic, demographic, and technographic fields pulled from a pool HubSpot describes as 200 million company and buyer profiles) and Buyer Intent (identifying the companies behind anonymous website traffic). If you're evaluating whether to keep using it or move to something else entirely, our Clearbit alternatives comparison walks through the standalone options in more depth.

How Does HubSpot Credit Pricing Actually Work?

HubSpot Credits cost a flat $0.01 (one cent) each, whether you buy a capacity pack up front (1,000 credits for $10) or use pay-as-you-go overage billed in arrears in 10-credit increments (HubSpot Knowledge Base, retrieved 2026-09-25). Every paid Hub - Marketing, Sales, Service, Content, Data, and Smart CRM/Revenue Hub - includes a monthly credit allotment that scales with subscription tier.

Hub TierMonthly Credits (Marketing/Sales/Service/Content/Revenue Hub)Monthly Credits (Data Hub / Customer Platform)
Starter500500
Professional3,0005,000
Enterprise5,00010,000

Source: HubSpot Products & Services Catalog, retrieved 2026-09-25.

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There's a nuance most pricing writeups skip: HubSpot's rate sheet doesn't itemize a per-record enrichment charge at all. Access to core data enrichment is gated by subscription tier, not metered per lookup - it's Buyer Intent, the visitor-identification half of Breeze Intelligence, that actually draws down your credit balance (HubSpot Knowledge Base, retrieved 2026-09-25). Budget for intent tracking, not enrichment, when you forecast credit spend.

HubSpot also migrated legacy "Breeze Intelligence Credits" into the unified HubSpot Credits pool in June 2025, converting at a rate of 100 old credits to 3,000 new credits - roughly 1 old credit for every 30 new ones (HubSpot Knowledge Base, retrieved 2026-09-25). Once your monthly pool runs out and you haven't set up a capacity pack or auto-upgrade, credit-metered features simply pause until the next billing cycle - HubSpot doesn't auto-charge you by surprise.

If you're tracking your own API credit balance instead, Datamagnet's credit balance endpoint returns your remaining balance in a single call, so you can check usage before a bulk enrichment run rather than after it fails partway through.

A horizontal gauge split into Starter, Professional, and Enterprise zones with a needle pointing at the shrinking end as credits deplete

What Do Enrichment and Buyer Intent Actually Include?

Data enrichment fills in up to 40-plus firmographic, demographic, and technographic attributes per record, refreshed continuously from a pool HubSpot describes as 200 million company and buyer profiles (HubSpot company news, 2024). Buyer Intent layers on top of that with four signal types: first-party website visits captured via tracking code, third-party research-intent signals aggregated across more than 200,000 external websites, company news events (funding rounds, executive hires, layoffs, M&A), and contact-level changes like job moves or bounced emails (HubSpot Buyer Intent product page, retrieved 2026-09-25).

Citation capsule: HubSpot's Buyer Intent feature identifies the companies behind anonymous website traffic through reverse-IP lookup, not the named individuals visiting your site (HubSpot Buyer Intent product page, retrieved 2026-09-25). That's company-level de-anonymization, which is a materially different (and more limited) claim than "we know who's on your site right now."

That company-level limit matters for anyone expecting inbox-ready contact details. HubSpot's public materials describe firmographic and intent fields, not direct emails or phone numbers for anonymous visitors - and we couldn't find a HubSpot page that claims otherwise. Datamagnet's People Profile endpoint has the same limitation from a different angle: it fetches a LinkedIn person's current role, headline, and work history live for 1 credit per request, but it also doesn't return emails or phone numbers. Neither approach replaces a dedicated email-finding tool - they answer "who is this and where do they work," not "how do I contact them directly."

How Many Credits Does Buyer Intent Actually Burn?

Enabling intent tracking for one company costs 10 credits per month ($0.10), creating a company record from a market segment (beta) costs another 10 credits, and monitoring one company against a custom signal (beta) costs 50 credits per month ($0.50) (HubSpot Products & Services Catalog, retrieved 2026-09-25). Those numbers sound small until you multiply them across an account list.

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Run the math against the tier allotments above and a Starter account (500 credits/month) can track roughly 50 companies before its Buying Intent budget hits zero for the month - a Professional account (3,000 credits) stretches to about 300, and Enterprise (5,000 credits) to about 500. Layer in even a handful of custom signals at 50 credits each and a Starter plan's intent-tracking capacity drops well below its headline company count.

HubSpot TierMonthly CreditsMax Companies Tracked via Buyer Intent*
Starter500~50
Professional3,000~300
Enterprise5,000~500

Assumes only standard intent tracking at 10 credits/company/month, no custom signals or other credit-metered features running in parallel. Source: HubSpot Products & Services Catalog, retrieved 2026-09-25.

Isn't it worth checking your account list size against that ceiling before you commit to a tier? If your target-account list runs into the hundreds, a Starter or even Professional credit pool can quietly cap your visibility long before your subscription renewal reminds you to upgrade. Datamagnet's ICP People Search endpoint takes a different approach here - you filter by job title, seniority, and company first, then only spend credits on the records that actually match, instead of paying a flat monthly fee per tracked account regardless of engagement.

A bar chart of stacked credit coins growing across Starter, Professional, and Enterprise tiers next to a magnifying glass over a company profile card

HubSpot Breeze Intelligence vs. Standalone Enrichment APIs: Which Costs Less?

It depends on volume and whether you're already paying for a HubSpot subscription anyway. Breeze Intelligence's $0.01/credit rate looks cheap in isolation, but Buyer Intent's 10-to-50-credit actions add up fast against a capped monthly pool, while dedicated enrichment APIs charge per record with no subscription tier gating access.

ProviderPricing ModelEffective Cost
HubSpot Breeze IntelligenceCredits bundled into a paid Hub subscription$0.01/credit; ~$0.10/month to track one company via Buyer Intent
CoresignalPay-as-you-go credits, tiered plans10 credits/base record; as low as $0.03-$0.196/record at scale (Coresignal pricing, retrieved 2026-09-25)
People Data LabsSelf-serve subscription~$0.28/record (350 records for $98/month, self-serve tier) (People Data Labs pricing; Cleanlist pricing guide, 2026-09-01)
Apollo.ioSelf-serve per-seat plansFree - $149/user/month (Organization tier, 3-seat minimum, monthly billing; $119/user/month on annual billing) (Apollo.io pricing; Warmly Apollo pricing breakdown, 2026)
ZoomInfoCustom annual contract, no published list priceMedian $33,500/year across tracked deals (Vendr, updated February 2026)

These aren't apples-to-apples - one is a per-credit metered add-on, two are per-record APIs, one is per-seat software, and one is an annual enterprise contract. But the pattern holds: bundled add-ons like Breeze Intelligence make sense when you're already paying for the Hub subscription and want intent data inside your CRM natively. Standalone, pay-as-you-go APIs tend to win once you're enriching or tracking at a volume that would blow through your Hub's credit allotment, or if you don't want your enrichment costs tied to a HubSpot seat at all.

Citation capsule: ZoomInfo doesn't publish list pricing at all, and third-party spend-benchmarking firm Vendr reports a median annual contract of $33,500 across 1,573 tracked purchases as of February 2026 (Vendr, 2026). That's a fundamentally different buying motion than a $0.01-per-credit add-on you can scale up or down inside an existing subscription.

Who Should Consider a Standalone API Instead of Breeze Intelligence?

Consider a standalone API if your enrichment or intent-tracking volume outpaces your Hub's credit allotment, or if you need LinkedIn-specific data that a general firmographic database doesn't cover as deeply.

Datamagnet

Best if you need: live LinkedIn person and company data fetched at request time, plus post-engagement and job-change signals, without a HubSpot seat requirement. Price: pay-as-you-go, from 1 credit per LinkedIn profile fetch (Datamagnet Pricing). Key difference: Datamagnet pulls directly from LinkedIn person and company profiles live, plus ICP and Sales Navigator URL search and job-change signal monitoring - but like Breeze Intelligence, it doesn't return emails or phone numbers.

Coresignal

Best if you need: broad multi-source B2B datasets beyond LinkedIn, at credit-metered pay-as-you-go pricing. Price: from $199/month (12,000 credits), 10 credits per base record (Coresignal pricing). Key difference: wider data-source coverage than a LinkedIn-only API, at a lower per-record floor than HubSpot's Buyer Intent credit burn once you're past a few hundred tracked companies.

ZoomInfo or Apollo.io

Best if you need: a full contact database with built-in dialer, sequencing, and seat-based seller tooling, not just an enrichment API. Price: Apollo from free to $149/user/month, 3-seat minimum on the Organization tier (Apollo.io pricing, retrieved 2026-09-25); ZoomInfo custom, median $33,500/year (Vendr, 2026). Key difference: you're buying a seat-based sales platform, not a metered API - a very different cost structure than Breeze Intelligence's credit model.

For a fuller breakdown of how Datamagnet compares to Clearbit's original standalone product, see our Clearbit alternatives page, or check Datamagnet vs. ZoomInfo and Datamagnet vs. Apollo if seat-based platforms are also on your shortlist.

Frequently Asked Questions

Is HubSpot Breeze Intelligence the same as Clearbit?

Yes. HubSpot acquired Clearbit in November 2023 (SEC Form 8-K, 2023) and relaunched its enrichment and visitor-identification technology as Breeze Intelligence in September 2024. It's the same underlying data and detection technology, now sold as a native HubSpot feature instead of a standalone product.

How much does HubSpot Breeze Intelligence cost?

HubSpot Credits cost $0.01 each (HubSpot Knowledge Base, retrieved 2026-09-25). Tracking one company via Buyer Intent costs 10 credits ($0.10) per month. Monthly allotments run 500 credits on Starter up to 5,000 on Enterprise for most Hubs, included in your existing subscription.

Does basic data enrichment consume HubSpot credits?

No - basic enrichment access is gated by your Hub subscription tier, not metered per record (HubSpot Knowledge Base, retrieved 2026-09-25). It's specifically Buyer Intent - visitor identification and company tracking - that draws down your credit balance.

Does Buyer Intent identify individual website visitors?

No. Buyer Intent identifies companies behind anonymous traffic through reverse-IP lookup, not named individuals (HubSpot Buyer Intent product page, retrieved 2026-09-25). HubSpot's public documentation doesn't claim to surface personal emails or phone numbers for anonymous visitors.

Is there a cheaper alternative to Breeze Intelligence?

It depends on volume. Standalone APIs like Coresignal price as low as $0.03-$0.196 per record at scale (Coresignal pricing, retrieved 2026-09-25), which can undercut a Buyer Intent-heavy HubSpot workflow once you're tracking hundreds of companies. Below that volume, Breeze Intelligence's bundled credits inside a subscription you're already paying for are often simpler.

Do the Credit Math Before You Commit to a Tier

Breeze Intelligence's $0.01-per-credit rate is straightforward, but the real cost lives in how fast Buyer Intent's 10-to-50-credit actions eat your monthly allotment - a Starter account caps out around 50 tracked companies before the credits run dry. Basic enrichment doesn't touch that budget at all; visitor identification does. Run your own account-list size against the tier table above before assuming your current Hub covers what you actually need. See how live LinkedIn data compares to a bundled add-on - check it against your own CRM this week.

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