SALES PLAY

Their Audience Is Your Pipeline

People engaging with competitor content are in-market right now. Monitor your keywords, filter engagers against your ICP, and get scored leads delivered to your inbox or webhook.

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Lead scoring
1-3 intent
Filtering
ICP-based
Monitoring
Real-time
Delivery
Email / Webhook

The strategy

1. Define keywords

Competitor names, category terms, or pain-point phrases like "CRM problems". The system expands them with semantically related variants automatically.

2. Set your ICP

Filter engagers by job title, seniority, and location so only decision-makers reach your team.

3. Work the scored list

Every lead is scored 1–3 by seniority and engagement type — comments score higher than likes. Start at the top.

Keyword: "sales intelligence"

Live
MT

Maya Torres

VP Sales @ Northwind

commented

DI

Dan Ivanov

Head of Revenue @ Contoso

commented

PN

Priya Nair

Director Sales Ops @ Fabrikam

reacted

TB

Tom Becker

AE @ Initech

reacted

One request sets the trap

Create a keyword_engagement signal with your keywords and ICP. You can run multiple keyword signals in parallel — each with its own keyword set and ICP, identified by a signal_id.

  • Keywords auto-expanded with related variants
  • Leads scored 1–3 by fit and intent
  • Email digests + HMAC-signed webhooks
POST /api/v1/signal/create
curl -X POST \
  "https://api.datamagnet.co/api/v1/signal/create" \
  -H "Authorization: Bearer {token}" \
  -H "Content-Type: application/json" \
  -d '{
    "signal_type": "keyword_engagement",
    "keywords": ["competitor-name", "sales intelligence"],
    "icp": {
      "job_titles": ["VP Sales", "Head of Revenue"],
      "seniority_levels": ["vp", "c_level", "director"],
      "locations": ["United States", "United Kingdom"]
    },
    "webhook_url": "https://yourapp.com/webhooks/leads"
  }'

→ 200 OK · signal active

{  "message": {    "signal_type": "keyword_engagement",    "signal_id": "sig_2c9d…",    "status": "active"  }}

Frequently asked questions

You define keywords — competitor names, category terms, or pain-point phrases — and the system auto-expands them with related variants, then watches for people who comment on, react to, or repost public content matching those keywords.

Every engager is scored 1–3 by fit and intent: comments score higher than reactions, and leads are filtered against your ICP (job title, seniority, location) so only decision-makers reach your list.

Yes. Each keyword_engagement signal has its own keyword set, ICP filters, and signal_id, so you can monitor multiple competitors or topics in parallel.

Via email digests or HMAC-signed webhooks delivered in real time as people engage, so you can route them to Slack, your CRM, or a custom app.

Hijack your first audience with 10 free credits

Set up a keyword signal in minutes. Scored leads arrive as they engage.

  • Keyword & Competitor Monitoring
  • ICP-Filtered Leads
  • 1–3 Intent Scoring
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Interactive Demo

~15 minutes

1

Pick keywords

2 min
2

Set ICP filters

1 min
3

Receive scored leads

Continuous