Datamagnet + Clay

The Freshest Column
in Your Clay Table

Add Datamagnet as an HTTP API column in Clay and every row enriches with live profile data at run time — current titles, companies, and posts, not last quarter's snapshot.

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Set up in minutes

Plain REST + JSON — if Clay can make an HTTP request, it can use Datamagnet.

1

Add an HTTP API column

In your Clay table, choose the HTTP API enrichment and set the method to POST with the Datamagnet endpoint URL.

2

Map your LinkedIn URL column

Set the Authorization: Bearer header with your API key and pass {"url": {{LinkedIn URL}}} as the JSON body.

3

Spread the response fields

Clay parses the message object automatically — spread full_name, job_title, current_company_name, experience and more into columns.

Clay HTTP API column → Datamagnet
POST https://api.datamagnet.co/api/v1/person
Authorization: Bearer {{API_KEY}}
Content-Type: application/json

{ "url": "{{ LinkedIn URL }}" }

→ 200 OK · fields ready to spread

{  "message": {    "full_name": "Jane Doe",    "job_title": "VP Sales",    "current_company_name": "Northwind",    "location": "Austin, Texas",    "experience": [...]  }}

What teams build with it

Waterfall enrichment upgrade

Put Datamagnet first in your waterfall: data fetched live at run time catches the job changes static providers miss, before falling back to database sources.

ICP list building

Seed tables from Datamagnet ICP Search or Sales Navigator search, then enrich and score every row without leaving Clay.

Engagement-based prospecting

Pull commenters and reactors from a competitor's post via the Posts API and drop them into a Clay table ready for outreach.

Frequently asked questions

Through Clay's HTTP API enrichment: POST to the Datamagnet endpoint with your API key in the Authorization header and the row's LinkedIn URL in the JSON body. The response fields spread into columns like any native integration.

Most built-in providers enrich from databases. Datamagnet fetches the profile live at run time, so rows reflect current jobs and titles — which is exactly what you want before a send.

Standard Datamagnet credits: 1 credit per person or company enrichment, charged only on success. A failed lookup doesn't consume Clay credits or Datamagnet credits.

Connect Datamagnet to Clay today

10 free credits, no credit card. Live profile data in your workflow within the hour.

  • Plain REST + JSON
  • Live Professional Data
  • Pay-as-you-go Credits
Get API Key Talk to Sales

Interactive Demo

~15 minutes

1

Get your API key

1 min
2

Add to Clay

10 min
3

Run your workflow

Instant